Product Management

Transform customer empathy into action

Successful product management requires a combination of strategic thinking, communication skills, market understanding, and the ability to adapt to changing circumstances.

Companies

Our comprehensive product management services are designed to elevate your product strategies, drive innovation, and ensure successful product launches.

1. Product planning

We ensure your product roadmap is tightly integrated with your enterprise objectives.

2. Risk mitigation

We identify and mitigate potential risks associated with product development and launch.

3. In-depth market research

We identify trends, opportunities, and potential challenges.

4. Stakeholder communications

We set up rhythm of business and proactive communications to ensure that stakeholders have clarity on product strategy, vision, and updates.

5. KPI planning

We research and formulate KPI plans, so you’re tracking what matters.

6. Continual improvement

We close the loop with customer feedback and continual improvement.

Consultants

What we look for in our consultants

  • Proven track record: leadership throughout the product lifecycle – or equivalent product and/or marketing experience. 
  • Customer empathy: passion for creating the best experience and looking for opportunities to improve. 
  • Strategic drive: proven ability to develop and drive successful product and marketing strategies. 
  • Outstanding communication skills: adept at writing, speaking, and presenting with compelling and engaging content to large and small audiences. 
  • Solid technical background: in-depth understanding of software development and web technologies. 
  • Strong problem-solving skills: natural drive to roll up one’s sleeves and get the job done. 
  • Relationship focused: skilled at partnering with cross-functional teams in a matrix organization.

Experience and education

  • Product management and/or marketing experience (years of experience required varies per role)
  • Previous Microsoft experience
  • Additional role-specific requirements 
  • BA/BS degree; MBA preferred

Typical deliverables

  • Product roadmaps 
  • Product feature plans 
  • Product gap assessments 
  • Product documentation 
  • Customer experience plans 
  • Plans for growing market share 
  • Buy-in strategy for product vision
  • Product pricing and positioning strategies 
  • Detailed requirements, mockups, and prototypes 
  • Scope documents
  • Plans for activities and events 
  • Product and feature launches 
  • Promotional plans and awareness strategies 
  • Campaigns, ads, social media content 
  • Customer feedback plans 

Let's talk.

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