Sales & Marketing

Empower your growth

In the dynamic landscape of enterprise business, the right sales and marketing strategy are critical to achieving your growth and revenue goals.

Companies

We specialize in providing tailored sales and marketing services that drive growth, maximize revenue generation, enhance brand presence, and foster lasting customer relationships.

MARKETING

1. Targeted audience engagement

We identify and engage your target audience through data-driven strategies, maximizing the impact of your marketing initiatives.

2. Comprehensive marketing campaigns

We manage every aspect of your marketing campaigns, ensure consistency across all channels, deliver a cohesive and impactful message to your audience.

3. Cross-channel integration

We unify your approach across all channels which maximizes your brand’s visibility and impact.

4. Market-driven data analytics and insights

We provide actionable insights, allowing you to continually refine your sales and marketing strategies based on real-time performance data.

SALES OPERATIONS AND READINESS

1. Sales process optimization

We streamline the sales journey, reducing bottlenecks, and enhancing the overall customer experience.

2. Sales funnel attunement

We analyze and optimize your sales funnel, ensuring a smooth and effective journey from lead generation to conversion.

3. Sales readiness materials

We build and improve the materials your sales teams use to prepare themselves to sell – and upsell – more products, services and add-ons.

4. Sales talent assessment

We assess your current sales talent and work to fill gaps in staffing.

5. Sales playbook development

We provide a unified framework for sales activities to help ensure consistency and alignment with organizational goals.

Consultants

What we look for in our consultants

  • Campaign and content expertise: at home developing and deploying marketing campaigns from concept to delivery; creating and curating content; and managing pay-per-click campaigns, events, publicity, social media, and lead generation campaigns. 
  • Relationship building skills: at ease building strategic relationships and partnerships with key influencers, players, and agencies.  
    Analytical prowess: quick to measure and report on campaign performance, publish insights, assess against goals, and course correct. 
  • Budget management skills: must be financially astute and process-oriented in preparing and monitoring budget and allocating funds wisely. 
  • Direct sales experience: hands-on experience in sales to fully understand the challenges faced by sales teams and provide practical solutions. 
  • CRM proficiency: at ease using CRM tools for data analysis, reporting, and sales optimization. 
    Outstanding communication skills: adept at writing, speaking, presenting, and developing clear and engaging materials.

Experience and education

  • Sales and marketing leadership experience (years of experience required varies per role)
  • Previous Microsoft experience
  • Familiarity with sales and marketing tech stacks – HubSpot, Dynamics, SFDC, Outreach 
  • Track record of achieving growth 
  • Additional role-specific requirements 
  • BA with MBA preferred 
  • Sales training and certification credentials preferred

Typical deliverables

  • Market research reports
  • Market entry plans
  • Market expansion plans
  • Brand messaging
  • Social media strategies
  • Digital marketing and email campaigns
  • Sales strategy
  • Lead generation strategies
  • Sales collateral
  • Bill of materials content
  • Sales talent assessment
  • Sales readiness plans

Let's talk.

Please message us on LinkedIn

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